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Genesus Global Market Report Canada April 2024

The 2024 Canadian industry outlook is looking more positive for profitability each week. The projected profits by month for the 2024 calendar year currently show highs of $90+ a hog through the summer months and projected losses at the end of the year that are low. The Canada pork industry like the USA has been beaten and battered over the last number of years, a year of largely sustained profitability is beyond necessary. After a reduction of the overall pig herd across Canada it was inevitable that profitability would return but it sure has taken a long time. It is unfortunate that for our industry to be profitable we have to lose for sustained periods or for some producers just go out of business altogether. As an industry it would be logical to look at different ways for sustainable business to exist going forward rather than repeating the same cycle. Producing better tasting pork that will result in us not continuously losing market share when all consumer studies show that taste is the primary reason for consumers buying a product. Rather than getting caught up on irrelevant details about what some consumer study says is important like having grass fed pigs we need to focus on what matters. Taste. As an industry it’s not complicated at all – produce better tasting pork on a mass scale is one way to a more sustainable business.

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Secure Pork Supply Plan | Preparing for the Future | U.S. Pork Producers

Video: Secure Pork Supply Plan | Preparing for the Future | U.S. Pork Producers

Join Jill Brokaw, a third-generation pig farmer and staff member of the National Pork Board, as she dives into the vital role of the Secure Pork Supply (SPS) Plan in preparing the U.S. pork industry for potential foreign animal disease outbreaks. This video is an essential watch for pork producers who are looking to safeguard their operations against the threats of diseases like foot and mouth disease, classical swine fever, and African swine fever.

Why Should Pork Producers Care? An outbreak of foreign animal diseases in the U.S. could lead to severe restrictions and potentially result in industry-wide financial losses estimated between $15 to $100 billion. The SPS Plan is a collective effort to prevent such catastrophic outcomes by enhancing biosecurity, ensuring animal traceability, and promoting effective disease monitoring.

What You'll Learn:

The Importance of Preparedness: Understand why being proactive is crucial for maintaining business continuity during an outbreak. Enhanced Biosecurity Measures: Write a site-specific biosecurity plan that can serve as the first line of defense against potential outbreaks. Animal Disease Traceability: Learn about the significance of tracking animal movement and how acquiring a premises identification number (PIN) and using AgView can facilitate this process. Disease Monitoring: Find out how continuous observation and reporting can keep your herd healthy and disease-free.

Getting Started with SPS: The video breaks down the seemingly daunting task of preparing for a foreign animal disease outbreak into manageable steps. With free resources available at www.securepork.org, including templates and instructions, Jill guides producers on developing a customized plan to enhance their farm's defenses.

Expert Insights: Hear from Dr. Pam Zaabel on collaborating with your herd veterinarian to develop and implement your SPS plan effectively.

Takeaway: The Secure Pork Supply initiative is more than a plan; it's a commitment to the resilience of our food supply and the livelihoods within the pork industry. By embracing these proactive measures, we can collectively enhance our preparedness for foreign animal disease outbreaks.