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Genesus Global Market Report Canada April 2024

The 2024 Canadian industry outlook is looking more positive for profitability each week. The projected profits by month for the 2024 calendar year currently show highs of $90+ a hog through the summer months and projected losses at the end of the year that are low. The Canada pork industry like the USA has been beaten and battered over the last number of years, a year of largely sustained profitability is beyond necessary. After a reduction of the overall pig herd across Canada it was inevitable that profitability would return but it sure has taken a long time. It is unfortunate that for our industry to be profitable we have to lose for sustained periods or for some producers just go out of business altogether. As an industry it would be logical to look at different ways for sustainable business to exist going forward rather than repeating the same cycle. Producing better tasting pork that will result in us not continuously losing market share when all consumer studies show that taste is the primary reason for consumers buying a product. Rather than getting caught up on irrelevant details about what some consumer study says is important like having grass fed pigs we need to focus on what matters. Taste. As an industry it’s not complicated at all – produce better tasting pork on a mass scale is one way to a more sustainable business.

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U.S. Swine Health Improvement Plan | Made by Producers for Producers

Video: U.S. Swine Health Improvement Plan | Made by Producers for Producers

Join Jill Brokaw, a third-generation pig farmer and staff member of the National Pork Board, as she dives into the vital role of the US Swine Health Improvement Plan, also known as US SHIP. The program establishes a national playbook of standards for monitoring African swine fever and classical swine fever.

Why Should Pork Producers Care? If a disease breaks out, officials will establish a control area to help contain the disease. This plan is designed to mitigate risk and demonstrate freedom of disease at the site level. The goal is to support business continuity outside of the control area in case of an outbreak.

How Will the Pork Industry Use US SHIP? US SHIP uses already existing programs to support the standards for biosecurity, traceability and disease surveillance.

Biosecurity: This plan uses your completed Secure Pork Supply plan to demonstrate compliance with the biosecurity program standards and shows your ability to reduce the risk of disease introduction.

Traceability: AgView can be used to demonstrate compliance with the traceability standards and the ability to electronically provide State and Federal agencies the traceability information they need to determine where disease is and isn’t.

Disease Surveillance: The Certified Swine Sampler Collector Program helps expand the number of people certified to take samples. In the event of a large-scale foreign animal disease outbreak, we will need a trained group of sample collectors to help animal health officials find where the disease is present. This is to help you demonstrate freedom of disease and support the permitted movement of animals.

Getting Started with US SHIP:

1. Enroll in U.S. Swine Health Improvement Plan

2. Share 30 days of movement data

3. Have a completed Secure Pork Supply Plan

4. Become U.S. SHIP certified

5. Maintain communication with your state

Takeaway: U.S. Swine Health Improvement Plan helps safeguard animal health. Together, we're creating a sustainable future for pork production in the United States and taking steps to strengthen the business of U.S. pork producers everywhere